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Category Archives: Branding & Marketing

BlogHer Food ’12

Speaking at BlogHer Food ’12 in Seattle was an incredible experience. I arrived back home early yesterday morning to Hartsfield-Jackson International Airport filled to the brim with inspiration, exhilarated from the trip & our experiences and humbled & moved by the people that I met at the conference. Here I am with my fellow Food […]

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Telling Stories and Buying Cars

Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a […]

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