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Category Archives: Branding

Eagle Island Alaska Sea Kayaking

#OptOutside with REI on Black Friday

REI’s most recent marketing campaign is taking over social media by storm. In what is almost unheard of in theView full post »

Hey, Can I Have this Coffee for Free?

Call it the curse of being a service entrepreneur and a creative professional. Throughout the past four years, I haveView full post »

BlogHer Food ’12

Speaking at BlogHer Food ’12 in Seattle was an incredible experience. I arrived back home early yesterday morningView full post »

Marketing Your Brand

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. >Here are a fewView full post »

Telling Stories and Buying Cars

Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer&#View full post »

Why Logo Design Should Cost more than $99

In order to understand the cost of have a logo designed, we need to talk about what is in a logo – why it is aView full post »