The Good, The Bad and The Ugly (of Design Agencies)
Been hearing horror stories of people dealing with design agencies lately, and since it's Friday the 13th, this seemed like the perfect day for a post like this. I've been wanting to write on this topic for a long time, and now that I'm moving on from freelancing/running a small design agency on to a full-time job (as a designer, but not at an agency). It's time to share some of these thoughts that have been simmering deep in my belly with you. When searching for an agency, you are looking for a partner to guide you through this crazy design process. Especially if you are new at the design process, don't know much about developing and managing a website or just need to hand the project off to someone else to handle, you need to be thoughtful with who you choose to work with. The Bad: - Will they give you a straight answer when you ask them a question. Or do they try to avoid the question? - Do they make changes by the time they say they will? Or does it take them two weeks to make a copy change. - Are they helpful? Do they make suggestions toward the design of the project? When the client asks for suggestions? One of the big reasons clients hire design agencies is for our creative input The Ugly: - Restrict WordPress: The beauty of using WordPress is that we (the agency) can hand the reins over. The only reason an agency would put restrictions on WordPress is so that they can make more money from you (the client) when small changes are needed to be made. Let's end with The Good: Signs of a good design agency: - They give you straight answers - Provide guidance - They are willing to educate you on the design process. My biggest tip: Does the agency treat you with kindness, respect and (most important of all) transparency. Good luck out there! But be assured there are some fantastic agencies out there to work with. You just might have to dig through the bad and the ugly to find the good ones.