After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…
As much as technology and the internet are my friends during the week, I also work hard to ensure my kids stay away from electronics as much as possible. The more time they spend play with each other and using their imaginations and the less time spent watching TV or playing on an iPad, counts…
One of the things that we try to do is to make the world a better place for those that come after us. As a mom of two little girls, one of my biggest motivators that drives me is to show them that their mommy can do anything that she sets her mind to. Little…
Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…
If you are a marketer and haven’t heard of Seth Godin, for shame! But really, you need to look him up and pick up one (or many) of his books. Seth Godin is the author of international bestselling books that have been translated into many languages, and have changed the way people think about marketing….
When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…
I sure do love my vision boards. I’ve made one each year for the past six years, and while some years it has proven more effective than others, I still enjoy taking the time to plan out my goals for the year. Let’s look back at 2016: Left to Right, Top to Bottom: 1. Take…
I’ve been a “fan” of the Gentle Barn for years now, following their incredible stories of rescue on Facebook, it’s one of my goals to visit Gentle Barn in Los Angeles in the next five years. So, when Dudley’s story started on Gentle Barn’s facebook page about two years ago, I was glued to my…
