Monthly Archives: February 2012

Marketing Your Brand

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. >Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. -…

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