In today’s world of marketing, your website is one of the most powerful tools in your arsenal. Your website is both a 24/7 salesman and your digital storefront, it should be at the center of your marketing efforts.
With schedules and obligations growing ever busier in this fast paced digital world, a complete website redesign may not be a possibility at this moment. However, there are small improvements that you can make to your website quickly that can yield dramatic results.
7 Tips to Improve your Website Right Now
1. Add a Value Proposition on your Homepage – Show what value you bring. Your visitors should be able to tell immediately with a couple sentences what your business does and how it helps them. Parts of a value proposition:
– Headline that summarizes the end benefit for your user.
– 2-3 Sentences to get more specific on your benefits and how it affects your customers
– Image: A graphic or photo that shows your product or represents your services.
2. Website Navigation – Make it easy for your visitors to find what they are looking for. Avoid internal jargon that doesn’t make sense to a first timer. Be empathetic to your customers, put yourself behind their computer screen.
3. Call to Action – Optimize your call to action buttons actionable so that it’s clear what you want your visitor to do. Examples: “Download PDF,” “Buy Now,” “Get a Quote,” make sure your call to action copy starts with a verb. Otherwise, it’s not an action.
4. Mobile Optimization – The majority of traffic visiting websites are now coming from mobile devices, and mobile is only going to get bigger. If you are promoting your content on social media, the likelihood of a visitor clicking through and viewing your site on mobile becomes even higher.
5. Social Proof & Testimonials – if you have social proof or testimonials that help sell your products or services, make sure to display this prominently on your website.
6. About & Team Pages – at the end of the day, people do business with people, not companies. They want to know who is behind the scenes at your organization, they want to get to know you and learn about your culture.
7. Landing Pages – every page on your website should point your visitors towards making a conversion. This doesn’t have to be a macro conversion (buying your product), it could be a micro conversion (signing up for a newsletter)
If you’re interested in digging further into improving your website, I am developing online and in-person workshops for creating websites for small businesses and entrepreneurs. Please sign-up to receive updates when workshops are announced this Spring.