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4 Steps to Get More Things Done

As working moms, things never seem to slow down. It’s always one thing after the other. Sometimes we put off doing something because we are just.. so .. tired. Sometimes we feel like we are spinning our wheels because it’s one thing after the other, so we are just trying to keep up. That’s when…

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Mile Hike up Stone Mountain

A couple weekends ago, we took our annual Father’s Day climb up Stone Mountain with the kids. Instead of doing the popular backyard barbecue to celebrate the day, we opt to head outdoors for a hike. With our kids being so little, we typically take easier hikes on the weekends. But Stone Mountain is our…

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The Human Connection in Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

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Raising Wonder Women with Real Stories

One of the things that we try to do is to make the world a better place for those that come after us. As a mom of two little girls, one of my biggest motivators that drives me is to show them that their mommy can do anything that she sets her mind to. Little…

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5 Superhero Branding Strategies

Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…

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Seth Godin on How to Be Creative

If you are a marketer and haven’t heard of Seth Godin, for shame! But really, you need to look him up and pick up one (or many) of his books. Seth Godin is the author of international bestselling books that have been translated into many languages, and have changed the way people think about marketing….

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Consistency is Key to Content Marketing

When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…

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2017 Vision Board

I sure do love my vision boards. I’ve made one each year for the past six years, and while some years it has proven more effective than others, I still enjoy taking the time to plan out my goals for the year. Let’s look back at 2016: Left to Right, Top to Bottom: 1. Take…

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