Category Archives: Branding

Branding Tips for Small Businesses and Entrepreneurs.

What Is Branding?

Branding used to mean a logo and tagline representing a company. While a strong visual identity is vital to your business, effective branding is so much more than that. What branding is today 1. Shares your business principles and attracts those with similar beliefs to you 2. Confirms your credibility as a business 3. Emotionally…

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How to Market to Millennials… it’s not with Superbowl Ads

Superbowl ads aren’t what they used to be. Advertisers still put a ton of money into these ad slots ($5 million), but as consumer behavior changes, so do their perceptions of these ads. Millennials are the big market now. Just look at who played the halftime show, Justin Timberlake. If there wasn’t a more perfect…

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Define Your Target Audience

Finding and defining your target audience is like knowing where the bullseye is when playing a game of darts. Once you know what you are aiming for, you won’t be throwing those darts blindly (wildly?) at a wall, hoping to hit something. You will have a clear target and can practice over and over again…

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Brand Case Study: tentree

Something I love to do is talk about organizations who are killing it in the digital space right now. To kick things off, I’m starting with a company who runs one of my favorite Instagram accounts. The social content that they post is engaging and consistently builds upon their brand mission. Who is tentree? Tentree…

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Disney’s Magical Brand Promise

We just returned from a magical 10 days at a the happiest place on Earth. Just from that, I’ll bet you know exactly where we went on our vacation. That’s the power of a strong brand promise that always delivers. Creating experiences that are so special, that an emotional connection is built: forming the beginning…

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The Human Connection in Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

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5 Superhero Branding Strategies

Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…

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5 Interview Tips for Graphic Designers

We recently hired a new graphic designer at work, to help take on some of the design workload since I became digital marketing manager. It was interesting, coming from the “other side” as a hiring manager, you can see so very clearly what employers are looking for when making a hire. Finding a great graphic…

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