Category Archives: Branding

Branding Tips for Small Businesses and Entrepreneurs.

Friday Finds :: Sea Turtle Pendant

Handmade crafts have a special place in my heart. Even though I studied industrial design, which is all about designing products that can be manufactured in bulk, I really love the personalization and care that goes into crafting a single product. Omerica Organic is an environmentally conscious, Denver-based shop that crafts beautiful jewelry pieces out of…

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The Good, The Bad and The Ugly (of Design Agencies)

Been hearing horror stories of people dealing with design agencies lately, and since it’s Friday the 13th, this seemed like the perfect day for a post like this. I’ve been wanting to write on this topic for a long time, and now that I’m moving on from freelancing/running a small design agency on to a…

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Marketing Your Brand

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. >Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. –…

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Telling Stories and Buying Cars

Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a…

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Why Logo Design Should Cost more than $99

In order to understand the cost of have a logo designed, we need to talk about what is in a logo – why it is a vital part of your business. A logo is designed for immediate recognition of your business, it is meant to inspire trust, people should be able to look at your…

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