Category Archives: Branding

5 Superhero Branding Strategies

Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…

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Hey, Can I Have this Coffee for Free?

Call it the curse of being a service entrepreneur and a creative professional. Throughout the past four years, I have been asked countless times if I can “just help out with a website” or “can we lower the price” of such and such. When I was first starting out (back in 2007), I was happy…

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BlogHer Food ’12

Speaking at BlogHer Food ’12 in Seattle was an incredible experience. I arrived back home early yesterday morning to Hartsfield-Jackson International Airport filled to the brim with inspiration, exhilarated from the trip & our experiences and humbled & moved by the people that I met at the conference. Here I am with my fellow Food…

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Marketing Your Brand

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. >Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. -…

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Telling Stories and Buying Cars

Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a…

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Why Logo Design Should Cost more than $99

In order to understand the cost of have a logo designed, we need to talk about what is in a logo – why it is a vital part of your business. A logo is designed for immediate recognition of your business, it is meant to inspire trust, people should be able to look at your…

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