Category Archives: Branding

7 Tips to Improve your Website Right Now

In today’s world of marketing, your website is one of the most powerful tools in your arsenal. Your website is both a 24/7 salesman and your digital storefront, it should be at the center of your marketing efforts. This is the second post in the series: 5 Essential Digital Marketing tips, sign up for the…

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Brand Case Study: tentree

Something I love to do is talk about organizations who are killing it in the digital space right now. To kick things off, I’m starting with a company who runs one of my favorite Instagram accounts. The social content that they post is engaging and consistently builds upon their brand mission. Who is tentree? Tentree…

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Disney’s Magical Brand Promise

We just returned from a magical 10 days at a the happiest place on Earth. Just from that, I’ll bet you know exactly where we went on our vacation. That’s the power of a strong brand promise that always delivers. Creating experiences that are so special, that an emotional connection is built: forming the beginning…

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5 Superhero Branding Strategies

Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…

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Hey, Can I Have this Coffee for Free?

Call it the curse of being a service entrepreneur and a creative professional. Throughout the past four years, I have been asked countless times if I can “just help out with a website” or “can we lower the price” of such and such. When I was first starting out (back in 2007), I was happy…

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BlogHer Food ’12

Speaking at BlogHer Food ’12 in Seattle was an incredible experience. I arrived back home early yesterday morning to Hartsfield-Jackson International Airport filled to the brim with inspiration, exhilarated from the trip & our experiences and humbled & moved by the people that I met at the conference. Here I am with my fellow Food…

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Marketing Your Brand

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. >Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. –…

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Telling Stories and Buying Cars

Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a…

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