Category Archives: Digital Marketing

7 Core Elements of a Solid Ecommerce Strategy

What is ecommerce? If you sell anything on your website, that a customer can order and have shipped to them, then you have an ecommerce business. The idea used to be “make a great product and the customers will come.” That is no longer true in this crowded marketplace. Rather… it’s much, much harder to…

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The Secret Ingredient Your Business Needs in 2019

I’ll let you in on the secret to being successful in marketing for your small business this year. Ready? It’s pretty magical. Here we go…. It’s… Have a marketing calendar (aka a plan). Okay, I’m sorry. It’s not as groundbreaking as you were probably hoping. But trust me, if you have a solid plan and…

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10 Quick Digital Marketing Tips

As small business owners, we’re all incredibly busy, but we also need ways to improve our online marketing. In this digital age, you need to have a solid digital marketing plan to super charge the growth of your business. Luckily, there are a few things that you can quickly implement to plant the seeds to…

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Balancing Work and Life During the Holidays as a Marketer

We are staring down the throat of Black Friday and Cyber Monday. This is the time when marketers basically lose their minds, stress out, and work all hours of the day and night to get ready for the upcoming (holiday) sales season. When I worked at an electronics (gaming) company, it wasn’t uncommon to get…

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Website Builder Platforms – WordPress vs Squarespace

Navigating the online space can be intimidating for the less tech savvy. There are so many options out there when deciding how to create your website. Luckily for us, gone are the days where the only option was to code your website from scratch. There are so many options now, from the plug and play,…

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Power of Shared Beliefs in Marketing

When you are in marketing, it’s important to work with a product or service that lines up with your own values. Your shared beliefs in marketing will help the passion shine through and purpose of your mission (more revenue) will come more easily. From my own experience, when I worked in the gaming industry. It…

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B2B or B2C – Which Type of Marketing is for You?

When I recently found myself job hunting, I was faced with a decision to make: What type of company did I want to work for? B2B or B2C? B2B and B2C marketing are very different strategies for different types of companies, that cater to different marketing strengths and styles. What’s the difference and which one…

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Getting Started in SEO for Small Businesses

Whether you own a restaurant, a bakery or a boutique shop that sells high end pet supplies, implementing the right search engine optimization (SEO) strategies can help make the difference between a flourishing, successful small business and a one that is just getting by. Getting started in SEO when you are a small business can…

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