Category Archives: Digital Marketing

Power of Shared Beliefs in Marketing

When you are in marketing, it’s important to work with a product or service that lines up with your own values. Your shared beliefs in marketing will help the passion shine through and purpose of your mission (more revenue) will come more easily. From my own experience, when I worked in the gaming industry. It…

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B2B or B2C – Which Type of Marketing is for You?

When I recently found myself job hunting, I was faced with a decision to make: What type of company did I want to work for? B2B or B2C? B2B and B2C marketing are very different strategies for different types of companies, that cater to different marketing strengths and styles. What’s the difference and which one…

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Getting Started in SEO for Small Businesses

Whether you own a restaurant, a bakery or a boutique shop that sells high end pet supplies, implementing the right search engine optimization (SEO) strategies can help make the difference between a flourishing, successful small business and a one that is just getting by. Getting started in SEO when you are a small business can…

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How to Market to Millennials… it’s not with Superbowl Ads

Superbowl ads aren’t what they used to be. Advertisers still put a ton of money into these ad slots ($5 million), but as consumer behavior changes, so do their perceptions of these ads. Millennials are the big market now. Just look at who played the halftime show, Justin Timberlake. If there wasn’t a more perfect…

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You Need an Email List (Here are 4 Reasons Why)

Email and email newsletters have been around for years. But, email is not dead y’all. Even though social media may seem to have taken over, it is imperative that your business continues to have an email list, and that you spend some energy growing and sustaining that list. You may be wondering… good grief, why…

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Choosing the Best Social Media Platforms for Your Business

Having a strong and active social media presence is vital to the growth of your business in this digital age. But with so many platforms, the main ones being Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn, how do you know which ones to be on and how do you keep up with it all? This…

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5 Tips For Creating Content That Will Convert

We all want to make more money. Luckily for us, the goal of content marketing is to make money. It can be disguised it as brand building, SEO and lead generation, but the end goal is conversion. This is the third post in the series: 5 Essential Digital Marketing tips, sign up for the newsletter…

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Define Your Target Audience

Finding and defining your target audience is like knowing where the bullseye is when playing a game of darts. Once you know what you are aiming for, you won’t be throwing those darts blindly (wildly?) at a wall, hoping to hit something. You will have a clear target and can practice over and over again…

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