Category Archives: Digital

The Human Connection in Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

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Seth Godin on How to Be Creative

If you are a marketer and haven’t heard of Seth Godin, for shame! But really, you need to look him up and pick up one (or many) of his books. Seth Godin is the author of international bestselling books that have been translated into many languages, and have changed the way people think about marketing….

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Consistency is Key to Content Marketing

When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…

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What Parenting Has Taught Me About Marketing

Or, how your customers are just like a three year old. The same principles that you use to convince a toddler to eat their vegetables can also be applied to content marketing. 1. Get to the point and it better be interesting. You have a grand total of about 3 seconds to grab the attention…

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