Category Archives: Content

The Human Connection in Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

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Consistency is Key to Content Marketing

When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…

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What Parenting Has Taught Me About Marketing

Or, how your customers are just like a three year old. The same principles that you use to convince a toddler to eat their vegetables can also be applied to content marketing. 1. Get to the point and it better be interesting. You have a grand total of about 3 seconds to grab the attention…

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