I’ll let you in on the secret to being successful in marketing for your small business this year. Ready? It’s pretty magical. Here we go…. It’s… Have a marketing calendar (aka a plan). Okay, I’m sorry. It’s not as groundbreaking as you were probably hoping. But trust me, if you have a solid plan and…
Superbowl ads aren’t what they used to be. Advertisers still put a ton of money into these ad slots ($5 million), but as consumer behavior changes, so do their perceptions of these ads. Millennials are the big market now. Just look at who played the halftime show, Justin Timberlake. If there wasn’t a more perfect…
We all want to make more money. Luckily for us, the goal of content marketing is to make money. It can be disguised it as brand building, SEO and lead generation, but the end goal is conversion. This is the third post in the series: 5 Essential Digital Marketing tips, sign up for the newsletter…
One thing that many business owners ask is: How do I grow my business online? There are many parts to this answer, but the first place to start is to create content for your website. This will help with two things: 1. Grow organic SEO with consistently updated content 2. Provides content to push out…
When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…
