Category Archives: Content

5 Tips For Creating Content That Will Convert

We all want to make more money. Luckily for us, the goal of content marketing is to make money. It can be disguised it as brand building, SEO and lead generation, but the end goal is conversion. This is the third post in the series: 5 Essential Digital Marketing tips, sign up for the newsletter…

no comments
Add a comment...

Your email is never published or shared. Required fields are marked *

7 Tips to Improve your Website Right Now

In today’s world of marketing, your website is one of the most powerful tools in your arsenal. Your website is both a 24/7 salesman and your digital storefront, it should be at the center of your marketing efforts. This is the second post in the series: 5 Essential Digital Marketing tips, sign up for the…

Add a comment...

Your email is never published or shared. Required fields are marked *

Define Your Target Audience

Finding and defining your target audience is like knowing where the bullseye is when playing a game of darts. Once you know what you are aiming for, you won’t be throwing those darts blindly (wildly?) at a wall, hoping to hit something. You will have a clear target and can practice over and over again…

no comments
Add a comment...

Your email is never published or shared. Required fields are marked *

Easy Steps To Creating an Editorial Content Calendar

One thing that many business owners ask is: How do I grow my business online? There are many parts to this answer, but the first place to start is to create content for your website. This will help with two things: 1. Grow organic SEO with consistently updated content 2. Provides content to push out…

no comments
Add a comment...

Your email is never published or shared. Required fields are marked *

The Human Connection in Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

no comments
Add a comment...

Your email is never published or shared. Required fields are marked *

Consistency is Key to Content Marketing

When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…

no comments
Add a comment...

Your email is never published or shared. Required fields are marked *

What Parenting Has Taught Me About Marketing

Or, how your customers are just like a three year old. The same principles that you use to convince a toddler to eat their vegetables can also be applied to content marketing. 1. Get to the point and it better be interesting.You have a grand total of about 3 seconds to grab the attention of…

no comments
Add a comment...

Your email is never published or shared. Required fields are marked *