Category Archives: Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

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Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…

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If you are a marketer and haven’t heard of Seth Godin, for shame! But really, you need to look him up and pick up one (or many) of his books. Seth Godin is the author of international bestselling books that have been translated into many languages, and have changed the way people think about marketing….

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When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…

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Or, how your customers are just like a three year old. The same principles that you use to convince a toddler to eat their vegetables can also be applied to content marketing. 1. Get to the point and it better be interesting. You have a grand total of about 3 seconds to grab the attention…

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I’ve never considered myself a runner. Even though I’ve completed my fair share of 5K and 10K races, with one half marathon thrown in for good measure. But, after 6 years of running, having a baby and losing 30 pounds, I am finally starting to feel like a runner. Finishing at this year’s ShamRock N’…

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When we were diving in Jamaica a few months ago, I couldn’t help but see the parallels between scuba diving and running a business. After all, when you’re under the water it’s silent and all you can hear are the thoughts in your head. So, I get a lot of thinking done while diving. After…

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Call it the curse of being a service entrepreneur and a creative professional. Throughout the past four years, I have been asked countless times if I can “just help out with a website” or “can we lower the price” of such and such. When I was first starting out (back in 2007), I was happy…

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