Category Archives: Marketing

7 Tips to Improve your Website Right Now

In today’s world of marketing, your website is one of the most powerful tools in your arsenal. Your website is both a 24/7 salesman and your digital storefront, it should be at the center of your marketing efforts. This is the second post in the series: 5 Essential Digital Marketing tips, sign up for the…

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Define Your Target Audience

Finding and defining your target audience is like knowing where the bullseye is when playing a game of darts. Once you know what you are aiming for, you won’t be throwing those darts blindly (wildly?) at a wall, hoping to hit something. You will have a clear target and can practice over and over again…

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5 Essential Digital Marketing Tips to Jump Start Your Year

Is your marketing driving you crazy? If your answer is yes… you’re not alone. I’ve compiled a short list of 5 essential digital marketing tips to kick your 2018 off on the right track. This is the first post in a series that will go into detail for each tip. Make sure to come back…

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Is Cyber Monday Dead?

For marketers, the holiday season is when we gear up and see if the fruits of our labor for the past few months have paid off. Paying off with the biggest shopping days (and season) of the year. Black Friday and Cyber Monday immediately come to mind. But, here are a few reasons these days…

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Disney’s Magical Brand Promise

We just returned from a magical 10 days at a the happiest place on Earth. Just from that, I’ll bet you know exactly where we went on our vacation. That’s the power of a strong brand promise that always delivers. Creating experiences that are so special, that an emotional connection is built: forming the beginning…

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The Human Connection in Marketing

After attending the Digital Summit Atlanta conference last month, I noticed a common theme that carried throughout the conference. It was this theme of making the human connection and creating brand empathy in marketing. This was a stark contrast to the theme of AI marketing running rampant last year. And even though the future of…

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5 Superhero Branding Strategies

Wonder Woman (the movie) comes out this Friday, and to say that I (and countless other women) are excited, would be an understatement. To celebrate, this week’s posts will be superhero themed. Superheroes have very strong branding. Each one of them. Each hero has their own distinct brand, culture and following. Superheroes are super at…

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Seth Godin on How to Be Creative

If you are a marketer and haven’t heard of Seth Godin, for shame! But really, you need to look him up and pick up one (or many) of his books. Seth Godin is the author of international bestselling books that have been translated into many languages, and have changed the way people think about marketing….

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