Category Archives: Website

Website Builder Platforms – WordPress vs Squarespace

Navigating the online space can be intimidating for the less tech savvy. There are so many options out there when deciding how to create your website. Luckily for us, gone are the days where the only option was to code your website from scratch. There are so many options now, from the plug and play,…

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Choosing the Best Social Media Platforms for Your Business

Having a strong and active social media presence is vital to the growth of your business in this digital age. But with so many platforms, the main ones being Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn, how do you know which ones to be on and how do you keep up with it all? This…

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7 Tips to Improve your Website Right Now

In today’s world of marketing, your website is one of the most powerful tools in your arsenal. Your website is both a 24/7 salesman and your digital storefront, it should be at the center of your marketing efforts. This is the second post in the series: 5 Essential Digital Marketing tips, sign up for the…

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5 Essential Digital Marketing Tips to Jump Start Your Year

Is your marketing driving you crazy? If your answer is yes… you’re not alone. I’ve compiled a short list of 5 essential digital marketing tips to kick your 2018 off on the right track. This is the first post in a series that will go into detail for each tip. Make sure to come back…

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Brand Case Study: tentree

Something I love to do is talk about organizations who are killing it in the digital space right now. To kick things off, I’m starting with a company who runs one of my favorite Instagram accounts. The social content that they post is engaging and consistently builds upon their brand mission. Who is tentree? Tentree…

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Is Cyber Monday Dead?

For marketers, the holiday season is when we gear up and see if the fruits of our labor for the past few months have paid off. Paying off with the biggest shopping days (and season) of the year. Black Friday and Cyber Monday immediately come to mind. But, here are a few reasons these days…

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Consistency is Key to Content Marketing

When it comes to content marketing, many of us – including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop. Gary Vaynerchuk, who I’ve followed (idolized) on social media for years, said it best in his…

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