Consistency is Key to Content Marketing

When it comes to content marketing, many of us - including myself, are guilty of trying to create something amazing before putting it out for the world to view. Because of this, we get caught in an analysis-paralysis loop.

Gary Vaynerchuk, who I've followed (idolized) on social media for years, said it best in his post: "Document, Don't Create."

Instead of focusing on fabricating a masterpiece of work, we should focus on the journey of getting there. See? Much more realistic and achievable.

My new CMO (aka boss man!) made a wonderful analogy: A pot of water won't boil if you turn the heat on high then off, the water will boil if you turn the heat on and keep it on, even if the heat is on a lower setting.

To be in the game, you gotta show up. So, here I am. And the heat is on.

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