One thing that many business owners ask is: How do I grow my business online? There are many parts to this answer, but the first place to start is to create content for your website. This will help with two things:
1. Grow organic SEO with consistently updated content
2. Provides content to push out on marketing channels.
The key to this is consistency, and this is where your editorial content calendar comes into play. A content calendar can be in any format, used to plan, schedule and organize content and marketing promotions for your business.
Why make a content calendar?
- Plan and organize around key dates and events
- Bird’s eye view of the schedule. To enable you to fill in any gaps and see any content that is repetitive or overlaps.
- Build in time to create, edit and publish content.
Now, on to the good stuff.
How to plan your 2018 Content Marketing Calendar
1. What, When, Where, Why… How
What marketing channels are you currently on? Which ones are you planning to launch this year?
- Blog – regularly updated website content. This is what your content marketing calendar is going to revolve around. Because you want to drive traffic to your website, where you can more likely get a conversion.
- Email. Contrary to what some people think. Email is not dead. And can be more effective than social media to reach your audience.
- Social Media. Which channels are you on already? Does it make sense for your audience? Which ones are you not on, but should be?
- Events. What networking events are you attending and/or sponsoring? Are there any events that make sense to get involved in?
- PR. Unless you are working with a PR agency, this one can be a tricky one. But highly effective if investing in an agency makes sense for your business.
2. Put together the framework for your content calendar.
- Printed calendars. This is my favorite. What can I say? I love putting pen to paper.
- Spreadsheets. Google Sheets is my choice when it come to this, it’s free and I can take it anywhere on my phone.
- Project management tools. For example, Trello provides a great visual look at all current projects and you can set up the dashboard to easy see status of projects.
3. Do your keyword research.
Spending all this time creating content is pointless if no one is searching for it. Your content should be focused around the words that will convert visitors into customers.
4. Start filling that calendar up. Set time aside to have a brainstorming session with your team (yes, that can just be you!). Write down those ideas in a document or on a tab in the google sheets, so that you have a running list and your content generation stays consistent.
5. Establish a pattern. Manic Mondays, Tutu Tuesdays, Friday Finds – not a requirement for content creation, but it helps keep content on track and can help with idea generation as well. Monthly series that build upon each other is also a great way to have consistent content, give your audience something expected to look forward to and as a bonus: internal links.
6. Stay Consistent. This is the toughest part. And where the handy printed calendar comes in. Print it out so that you have a visual reminder of upcoming content.
Keep creating. Keep writing. Keep promoting!