Millennials are taking less and less vacation days, and it doesn’t look like it’s getting any better. As a millennial (barely) myself, I do pride myself on how hard I work, but I am also a firm believer in work hard and relax hard.
I have felt that pressure before. The one where you feel guilty for taking a vacation, for needing to take time to recharge and spend time with family. You’re afraid of being passed over for that promotion, for missing out on getting that client or not getting a surge in traffic to your website.
However, it’s vital to get time away to unplug and relax. Studies show that people are more creative when they take the time to relax. They are also more productive after coming back from a vacation.
The big question is: How do you stay connected and relevant when you are running a one person show? I’ve tried and tested many different tools with different companies and clients, but these three are my absolute favorite.
3 Marketing Tools to Automate Tasks for Bloggers and Small Businesses
1. WordPress post scheduling
Writing and scheduling your blog posts ahead of time is a discipline that is great to have whether you are on vacation or not. Once you have determined a time and day when there is the most engagement and response to your posts, then schedule future posts to optimize traffic and reader response.
2. Buffer for social post scheduling
Buffer is a great tool for scheduling posts for all of your social media accounts, including Facebook, Twitter, Instagram, Pinterest, LinkedIn and Google Plus. There is also a dashboard for performance analytics.
3. MailChimp email newsletter scheduling
MailChimp has been my choice for email marketing for years. They are ideal for entrepreneurs, bloggers and small businesses and their dashboard interface is intuitive and easy to use.
What are some of your favorite tools for business automation?