Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people.
Brand = Value + Perception
A brand is….
– a name, a term and a symbol.
– what defines one seller’s goods and services from another.
– the personality and perception of the service.
– easy to remember
– something that transcends trends
– what builds customer loyalty
– your unique selling point
– a promise.
– A tagline is as much for you and your business as it is for your customers. A great tagline will help you stay focused.
These are some great things to keep in mind both while developing your brand and while you are building & running your business.