Maximizing Family Time

It’s so important for me to maximize family time on the weekends. Working in digital marketing, the work never really ends. Whether I’m working for myself, or for a company, there’s always more that you could do: another keyword to bid on, another landing page to optimize, another ad that could be run… with the…

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Website Builder Platforms – WordPress vs Squarespace

Navigating the online space can be intimidating for the less tech savvy. There are so many options out there when deciding how to create your website. Luckily for us, gone are the days where the only option was to code your website from scratch. There are so many options now, from the plug and play,…

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Kickboxing for the Working Mom

We all know the importance to finding an outlet to decompress and release stress. It is especially important for working moms to do this. As hard as it may be to find the time to in between kids, work and keeping your head above water, you need to take time for yourself. Many working women…

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Power of Shared Beliefs in Marketing

When you are in marketing, it’s important to work with a product or service that lines up with your own values. Your shared beliefs in marketing will help the passion shine through and purpose of your mission (more revenue) will come more easily. From my own experience, when I worked in the gaming industry. It…

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B2B or B2C – Which Type of Marketing is for You?

When I recently found myself job hunting, I was faced with a decision to make: What type of company did I want to work for? B2B or B2C? B2B and B2C marketing are very different strategies for different types of companies, that cater to different marketing strengths and styles. What’s the difference and which one…

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What Is Branding?

Branding used to mean a logo and tagline representing a company. While a strong visual identity is vital to your business, effective branding is so much more than that. What branding is today 1. Shares your business principles and attracts those with similar beliefs to you 2. Confirms your credibility as a business 3. Emotionally…

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Getting Started in SEO for Small Businesses

Whether you own a restaurant, a bakery or a boutique shop that sells high end pet supplies, implementing the right search engine optimization (SEO) strategies can help make the difference between a flourishing, successful small business and a one that is just getting by. Getting started in SEO when you are a small business can…

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How to Market to Millennials… it’s not with Superbowl Ads

Superbowl ads aren’t what they used to be. Advertisers still put a ton of money into these ad slots ($5 million), but as consumer behavior changes, so do their perceptions of these ads. Millennials are the big market now. Just look at who played the halftime show, Justin Timberlake. If there wasn’t a more perfect…

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