10 Quick Digital Marketing Tips

As small business owners, we’re all incredibly busy, but we also need ways to improve our online marketing. In this digital age, you need to have a solid digital marketing plan to super charge the growth of your business. Luckily, there are a few things that you can quickly implement to plant the seeds to…

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Balancing Work and Life During the Holidays as a Marketer

We are staring down the throat of Black Friday and Cyber Monday. This is the time when marketers basically lose their minds, stress out, and work all hours of the day and night to get ready for the upcoming (holiday) sales season. When I worked at an electronics (gaming) company, it wasn’t uncommon to get…

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Tips for a Career Change and Restart

Have you ever worked super hard at a job and feel like you aren’t getting anywhere? Maybe it’s not where you are meant to be. Maybe it’s time for a career change. Career change is scary, job change is scary, the unknown is petrifiing. But, the happiness and fulfillment that you’ll feel will be worth…

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Maximizing Family Time

It’s so important for me to maximize family time on the weekends. Working in digital marketing, the work never really ends. Whether I’m working for myself, or for a company, there’s always more that you could do: another keyword to bid on, another landing page to optimize, another ad that could be run… with the…

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Website Builder Platforms – WordPress vs Squarespace

Navigating the online space can be intimidating for the less tech savvy. There are so many options out there when deciding how to create your website. Luckily for us, gone are the days where the only option was to code your website from scratch. There are so many options now, from the plug and play,…

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Kickboxing for the Working Mom

We all know the importance to finding an outlet to decompress and release stress. It is especially important for working moms to do this. As hard as it may be to find the time to in between kids, work and keeping your head above water, you need to take time for yourself. Many working women…

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Power of Shared Beliefs in Marketing

When you are in marketing, it’s important to work with a product or service that lines up with your own values. Your shared beliefs in marketing will help the passion shine through and purpose of your mission (more revenue) will come more easily. From my own experience, when I worked in the gaming industry. It…

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B2B or B2C – Which Type of Marketing is for You?

When I recently found myself job hunting, I was faced with a decision to make: What type of company did I want to work for? B2B or B2C? B2B and B2C marketing are very different strategies for different types of companies, that cater to different marketing strengths and styles. What’s the difference and which one…

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