Branding used to mean a logo and tagline representing a company. While a strong visual identity is vital to your business, effective branding is so much more than that. What branding is today 1. Shares your business principles and attracts those with similar beliefs to you 2. Confirms your credibility as a business 3. Emotionally…
Whether you own a restaurant, a bakery or a boutique shop that sells high end pet supplies, implementing the right search engine optimization (SEO) strategies can help make the difference between a flourishing, successful small business and a one that is just getting by. Getting started in SEO when you are a small business can…
Superbowl ads aren’t what they used to be. Advertisers still put a ton of money into these ad slots ($5 million), but as consumer behavior changes, so do their perceptions of these ads. Millennials are the big market now. Just look at who played the halftime show, Justin Timberlake. If there wasn’t a more perfect…
Do all things with intent. Set your intent and surround yourself with positivity. I got back last week from a dive trip to Little Cayman. The preplanned trip happened to coincide with me leaving a company that I had been working at for the past three years. Although I had been unhappy for the last…
Millennials are taking less and less vacation days, and it doesn’t look like it’s getting any better. As a millennial (barely) myself, I do pride myself on how hard I work, but I am also a firm believer in work hard and relax hard. I have felt that pressure before. The one where you feel…
Email and email newsletters have been around for years. But, email is not dead y’all. Even though social media may seem to have taken over, it is imperative that your business continues to have an email list, and that you spend some energy growing and sustaining that list. You may be wondering… good grief, why…
Having a strong and active social media presence is vital to the growth of your business in this digital age. But with so many platforms, the main ones being Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn, how do you know which ones to be on and how do you keep up with it all? This…
We all want to make more money. Luckily for us, the goal of content marketing is to make money. It can be disguised it as brand building, SEO and lead generation, but the end goal is conversion. This is the third post in the series: 5 Essential Digital Marketing tips, sign up for the newsletter…
