Tag Archives: marketing

Marketing Your Brand

Last weekend was spent in Birmingham at FoodBlogSouth, meeting and learning from some incredible people. >Here are a few tips that I picked up during the “Marketing Your Brand” session with Lisa Ekus, Hélène Dujardin and Hanson Watkins. Brand = Value + Perception A brand is…. – a name, a term and a symbol. –…

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Telling Stories and Buying Cars

Branding is all about telling a story. A brand is not only the products that a company sells, it includes the customer’s entire experience with the brand, from the website to the television commercials to the store where the products are sold. People make judgements about brands and companies in a matter of seconds (a…

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Why Logo Design Should Cost more than $99

In order to understand the cost of have a logo designed, we need to talk about what is in a logo – why it is a vital part of your business. A logo is designed for immediate recognition of your business, it is meant to inspire trust, people should be able to look at your…

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